Madrid, 14 May 2025 - Within the framework of the International Defence and Security Fair (FEINDEF), ARPA had the honour of hosting the Army Brand Ambassadors at its stand, who visited the event at the invitation of the Spanish Army with the aim of learning first-hand about the latest advances in defence technology and new developments in weapons systems and military equipment.
Army Brand Ambassadors at FEINDEF
The day began with the official reception at the IFEMA exhibition centre (Madrid), where the 25 ambassadors were received by the General Director of Marca Ejército, José Antonio Fuentes de la Orden. After a warm welcome at the Army stand, they were greeted by the Chief General of the Army Logistics Support Command (MALE), Raimundo Rodríguez Roca.
During their tour of the four FEINDEF pavilions, the ambassadors visited the stands of various companies in the defence sector, where they were personally attended by their managers - several of them also Army Brand ambassadors - which allowed for a valuable exchange of impressions and experiences.
The visit concluded with a special stop at the ARPA stand, where the company's CEO and Army Brand Ambassador, Clara Arpa Azofra, offered a social reception to the attendees.
As part of this event, the ambassadors presented a commemorative figure as a token of appreciation and affection for the welcome received and the company's continued commitment to the values of Marca Ejército. This gesture symbolises the strong links between ARPA and the defence institutions, and reinforces its role as a reference in the development of innovative solutions for the military and humanitarian field.
